PROTOTYPE 1
SHARE
SHAPE
INSPIRE
EDUCATE
the idea is to create a medium to let PEOPLE know what we have found out and achieved (together). To make them understand the value of their opinion beyond the incentive.
THE DETAILS
TITLE
quo PEOPLE’s Digest
FORM
NEWSLETTER
DURATION
3-4 minutes reading time
- CONTENT
The Newsletter brings research results and deep dives into the respective topics directly to the panelists.
- USP
The content audit showed that no other German speaking panel plays back their findings via newsletter, giving quo PEOPLE an immediate edge of the competition.
- REASON TO BELIEVE
Presenting the results of surveys in which participants have taken part (by mail) is not only desired by panelists, but also helps build trust in the brand.
5-LINER
quo PEOPLE’s Digest is a monthly newsletter that covers current topics, surveys and updates on the platform.
What do PEOPLE think about...well, everything: tourism, Corona, politics, mobility, ice cream or space - and how does every single statement shape the future for all of us?
quo PEOPLE’s Digest tries to educate, empower and entertain its readers about the value of their opinion.
SEGMENTATION
HEADER
- monthly changing
- introduces current topic(s)
- always in the CI colour palette
- quo PEOPLE Logo
INTRODUCTION
First text-container state the mission of quo PEOPLE with monthly changing links on the following categories:
-
- Discover Results
- leads to all survey results
- Create Tomorrow
- shows future-themed or big-picture content
- Inspire Change
- links to an in depth explanation about a research-topic
- Discover Results
MAIN BODY
-
- Short Editorial
- summarizes the most interesting surveys
- more like a teaser with most important outcomes
- emphasising the numbers to catch the eye
- company updates/ notifications if necessary
CALL TO ACTION
-
- links to 2, 3 or 4 in detail descriptions
- Pictures or info-graphics
- links to 2, 3 or 4 in detail descriptions
FUN FACT
- One related or unrelated fact about the community
- Something the reader can tell their friends about
RELATED TOPICS
- further informations to the main topics
- other study results or relevant content
- Picture and short teaser to generate interest and increase click-through-rate
FOOTER
- Socials
- Legal notice
- Contact information
- Link to unsubscribe