PROTOTYPE 1

HOW CAN WE

SHARE

SHAPE

INSPIRE

EDUCATE

the idea is to create a medium to let PEOPLE know what we have found out and achieved (together). To make them understand the value of their opinion beyond the incentive.

THE DETAILS

TITLE

quo PEOPLE’s Digest

FORM

NEWSLETTER

DURATION

3-4 minutes reading time

  • CONTENT

    The Newsletter brings research results and deep dives into the respective topics directly to the panelists.

  • USP

    The content audit showed that no other German speaking panel plays back their findings via newsletter, giving quo PEOPLE an immediate edge of the competition.

  • REASON TO BELIEVE

    Presenting the results of surveys in which participants have taken part (by mail) is not only desired by panelists, but also helps build trust in the brand.

5-LINER

quo PEOPLE’s Digest is a monthly newsletter that covers current topics, surveys and updates on the platform.

What do PEOPLE think about...well, everything: tourism, Corona, politics, mobility, ice cream or space - and how does every single statement shape the future for all of us?

quo PEOPLE’s Digest tries to educate, empower and entertain its readers about the value of their opinion.

SEGMENTATION

HEADER

  • monthly changing
  • introduces current topic(s)
  • always in the CI colour palette
  • quo PEOPLE Logo

INTRODUCTION

First  text-container state the mission of quo PEOPLE with monthly changing links on the following categories:

    • Discover Results
      • leads to all survey results
    • Create Tomorrow 
      • shows future-themed or big-picture content
    • Inspire Change
      • links to an in depth explanation about a research-topic

MAIN BODY

    • Short Editorial
    • summarizes the most interesting surveys
      • more like a teaser with most important outcomes
      • emphasising the numbers to catch the eye
    • company updates/ notifications if necessary

CALL TO ACTION

    • links to 2, 3 or 4 in detail descriptions
      • Pictures or info-graphics

FUN FACT

  • One related or unrelated fact about the community
  • Something the reader can tell their friends about

RELATED TOPICS

  • further informations to the main topics
  • other study results or relevant content
  • Picture and short teaser to generate interest and increase click-through-rate

FOOTER

  • Socials
  • Legal notice
  • Contact information
  • Link to unsubscribe

LET's EXPLORE SOME MORE...

TENTPOLE STRATEGY
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