menu close DEBRIEF CREATIVE DIRECTION PROCUCTION TREATMENT ESSAYS

addressing quo PEOPLE, a German research panel with real PEOPLE to answer relevant questions. a strategy taking form START SCROLLING

To see where we are going, we need to know where we are and where we are coming from. Looking at the brand and the customers' key points as a foundation for further strategic decisions. View debrief

sharing is shaping

PART 1 THEORY
INSPIRATION
TRENDS PART 2 TONE OF VOICE
THEMES & TOPICS
3H-TAXONOMY VIEW PROJECT DIRECTION VIEW PROJECT CREATIVE

PROTOTYPE 1 PROTOTYPE 2 TENTPOLES BRING EVERYTHING TOGETHER THEORY, CREATIVITY BUT NOW PRODUCTION TREATMENT

ESSAY 1 Domino-effect of positive changes... Identify the message strategy of a video by applying Taylors six-segment wheel and find out how to convey quo PEOPLE' s message. ESSAY 2 What would life be like... Using Narrative Advertising to analyse a piece of branded content concerning the impact of an industry. VIEW PROJECT ESSAYS VIEW PROJECT JUSTIFICATION