menucloseDEBRIEF
CREATIVE DIRECTION
PROCUCTION TREATMENT
ESSAYS
addressing quo PEOPLE, a German research panel with real PEOPLE to answer relevant questions.
a strategy taking form
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To see where we are going, we need to know where we are and where we are coming from. Looking at the brand and the customers' key points as a foundation for further strategic decisions.
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sharing is shaping
PART 1
THEORY
INSPIRATION TRENDS
PART 2
TONE OF VOICE THEMES & TOPICS 3H-TAXONOMY
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DIRECTION
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CREATIVE
PROTOTYPE 1
PROTOTYPE 2
TENTPOLES
BRING EVERYTHING TOGETHER
THEORY, CREATIVITY BUT NOW
PRODUCTION TREATMENT
ESSAY 1
Domino-effect of positive changes...
Identify the message strategy of a video by applying Taylors six-segment wheel and find out how to convey quo PEOPLE' s message.
ESSAY 2
What would life be like...
Using Narrative Advertising to analyse a piece of branded content concerning the impact of an industry.
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ESSAYS
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JUSTIFICATION