PROTOTYPE 1

HOW CAN WE

SHARE

SHAPE

INSPIRE

EDUCATE

the idea is to use our panel and data to give the people a glimpse of what could be our future. And also to make them realize that with quo PEOPLE they have the tool at hand to from it.

THE DETAILS

TITLE

quo VADIS

FORM

INTERACTIVE BLOG

DURATION

5-6 minutes reading time

  • CONTENT

    quo Vadis paints pictures of the future. As interactive blog, the reader decides what the future holds for them in their personal scenario.

  • USP

    quo PEOPLE’s competition does not use their data to cater to their panelists that way. By filling this niche, we can acquire brand authority in the domain.

  • REASON TO BELIEVE

    Text is what the target audience prefers above all other forms of content. Mixing that up with the direct feedback of an interactive component helps to emphasis the impact of all three established content themes.

5-LINER

quo VADIS is a format of blogposts dealing with current issues and all areas of life, exploring the unknown but inevitable: our future.

It is inherently mysterious and obviously uncertain, but it is also made of conscious choices and collective consequences.... And that's what we can work with.
By collecting data, research is able to formulate different paths, predict possible realities, show the need for action and provide bases for decision-making.

quo VADIS dares to ask the questions of what is and what if.

SEGMENTATION

HEADER

  • changing with every issue
  • introduces current topic(s)
  • always in the CI colour palette
  • quo PEOPLE Logo

OPENING

First text-container states the mission of quo PEOPLE and relates it to the topic at hand of the blog post.

Shortly describes how to read the blog with the possible choice up ahead in mind.

MAIN BODY

    • The actual blog post
    • Slider/toggles to operationalize the possible outcomes

CALL TO ACTION

    • links to 2, 3 or 4 in detail descriptions
      • Pictures or info-graphics

INTERNAL LINKS

  • further informations to the main topics
  • other study results or relevant content
  • Picture and short teaser to generate interest and increase click-through-rate

FOOTER

  • Socials
  • Legal notice
  • Contact information
  • Link to subscribe to newsletter

LET's EXPLORE SOME MORE...

PROTOTYPE 2
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