THE DETAILS
TITLE
quo VADIS
FORM
INTERACTIVE BLOG
DURATION
5-6 minutes reading time
- CONTENT
quo Vadis paints pictures of the future. As interactive blog, the reader decides what the future holds for them in their personal scenario.
- USP
quo PEOPLE’s competition does not use their data to cater to their panelists that way. By filling this niche, we can acquire brand authority in the domain.
- REASON TO BELIEVE
Text is what the target audience prefers above all other forms of content. Mixing that up with the direct feedback of an interactive component helps to emphasis the impact of all three established content themes.
5-LINER
quo VADIS is a format of blogposts dealing with current issues and all areas of life, exploring the unknown but inevitable: our future.
It is inherently mysterious and obviously uncertain, but it is also made of conscious choices and collective consequences.... And that's what we can work with.
By collecting data, research is able to formulate different paths, predict possible realities, show the need for action and provide bases for decision-making.
quo VADIS dares to ask the questions of what is and what if.
SEGMENTATION
HEADER
- changing with every issue
- introduces current topic(s)
- always in the CI colour palette
- quo PEOPLE Logo
OPENING
First text-container states the mission of quo PEOPLE and relates it to the topic at hand of the blog post.
Shortly describes how to read the blog with the possible choice up ahead in mind.
MAIN BODY
-
- The actual blog post
- Slider/toggles to operationalize the possible outcomes
CALL TO ACTION
-
- links to 2, 3 or 4 in detail descriptions
- Pictures or info-graphics
- links to 2, 3 or 4 in detail descriptions
INTERNAL LINKS
- further informations to the main topics
- other study results or relevant content
- Picture and short teaser to generate interest and increase click-through-rate
FOOTER
- Socials
- Legal notice
- Contact information
- Link to subscribe to newsletter